Assignment Answered: Delivery Audiovisual Distribution Rights of a Boxing Event

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This assignment is designed to test the student’s ability to design an effective sports distribution strategy targeting a sporting event. It offers learners an opportunity to sharpen their skills in defining rights packages in sports and structure a revenue maximization strategy for the activity.

Assignment Details

This activity consists in designing the distribution strategy for the broadcasting rights in Spain for a boxing event held abroad. The goal of the distribution strategy should be to maximize exposure and resulting revenue. As a minimum, you should cover the following aspects:
  1. The selected distribution platforms (free-to-air, PPV, OTT, social media, etc.)
  2. Whether distribution will be linear or differentiated by channel.
  3. Other revenue streams (on top of the rights for broadcasting of the live event)
  4. Whether the rights should be split in packages, and if yes, what would be included in each package.
  5. Any other important aspects to be considered in the contract. Make sure you justify the decisions made when designing the strategy.

Information Needed for the Assignment?

In order to carry out this activity you need to have assimilated the contents presented in Unit 4 and Unit 5. The context information given below should be used. You will also need to research the boxing market and the sports media market in Spain.

Event Details:

Start time: Sunday at 5:00 AM (since the event takes place in North America) Boxing in Spain: Niche sport with relatively few, but highly loyal, followers. Premier evening, with great worldwide impact in the media for the main fight: there is a Spanish boxer in one of the secondary fights. Press and media in Spain:
  • TV: public and private channels.
  • TV: pay and free-to-air channels.
  • TV: satellite, cable, and land channels.
  • Territorial distribution: local, regional, and national channels.
  • Minimal relevant OTT/Internet platforms.

Activity 3

  • The main telephone operators (Movistar, Vodafone/ ONO) have TV platforms with sports channels.
  • The main national radio broadcasters place a lot of importance on sports programming.
How the activity should be resolved? Follow these steps to complete the activity properly:
  • Familiarize yourself with the contents of Unit 4 and Unit 5.
  • Research the current state of the boxing market and of the sports media market in Spain.
  • Compile a concise document summarizing your proposed strategy. Make sure you justify the decisions made when designing the strategy.
  • Submit the final document through the Virtual Campus.

Learning Objectives

The learning objectives to achieve in this activity are:
  1. Understand the factors to consider when defining a distribution strategy.
  2. Learn to define rights packages.
  3. Design a strategy aimed at maximizing revenue.
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