Critically evaluate AccorHotels digital strategy

Accorhotels Digital Transformation Vs Hospitality Disruptor, Airbnb

A‌‌‌‍‍‌‍‍‌‌‍‌‌‍‌‌‌‍‍ccorHotels’ Digital transformation initiative You are required to a write a report on AccorHotels’ digital transformation initiative, based on the case study titled ‘AccorHotels’ Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb’. You need to respond ‌‌‌‍‍‌‍‍‌‌‍‌‌‍‌‌‌‍‍to the following questions in your analysis

• Critically evaluate AccorHotels digital strategy. How effective do you think it is for competing against Airbnb?

• How different are AccorHotels and Airbnb’s value propositions?

• What are the strengths and weaknesses of each company‌‌‌‍‍‌‍‍‌‌‍‌‌‍‌‌‌‍‍’s business models?

How do you Write a Critical Evaluation Essay?

We expect you to not just describe material from your sources, but to analyze and critically engage with this material. You should put forward your own original argument in your introduction and then compare it to arguments made by the other scholars working on your topic.

Make sure to avoid vagueness at all costs and provide as many specifics as possible throughout the essay, whether this is in your descriptions, analyses or argumentation. This tells us that you have read your sources carefully and critically‌‍‍‍‌‍‌‍‍‌‍‍‍‍‍‌‍‌‌‍.

The fundamental procedure for writing the essay will remain quite the same. You have to start with an enthralling introduction, then proceed towards the central part of the essay. In the central part, bring up your arguments with supporting evidence. Then, end your essay with a conclusion.

If you are truly into writing an essay, then you cannot start it bluntly. First, you have to get familiar with the topic. Gain some insights about the topic first. For this, you have to conduct proper research. Gather information from various books or reliable internet sources.

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